Providing “Grounds for Promotion” – It Worked!
We aim to give our clients "Grounds for Promotion," i.e. results to good that they'll deserve a promotion at work. And great news: It worked! A promotion at work occurred: 1. From our amazing dental/vision/orthodontic client, after working at her company and with us...
read moreGoogle Tag Manager Presentation at Digital Summit Denver 2017
"Tag You're It! Track Your ROI with Google Tag Manager" presentation at Digital Summit Denver. By Siobhan Lidon, FSC Interactive. Define valuable actions. eCom example: - Cold: visit product page - Warm: add to cart - Hot: complete purchase Why GTM - Better data -...
read moreOmni-Channel Digital Marketing Playbook
Digital Summit Denver 2017 presentation by Brian Kroll of AdTaxi. Facebook Prospecting Remarketing Strategy K9 Creative Alignment Creative Ad Strategy Optimization Sequence - Map campaigns to follow the journey. - Stage 1 Optimization - Stage 2 campaign...
read moreSnapchat Strategies for Business Marketing
Why Snapchat? It reaches 40% of 18-35 year olds daily. 77% of users are 18+ It works, people pay attention instead of tv ads Snapchat Tips - Influencer marketing: they have creative storytelling skills. Use Account takeovers. - Snapchat is not Facebook, you...
read moreAR vs VR: What’s the Difference… One is Social
By Ashley Crowder of Vntna @vntnalive @acrowder33. AR/VR will be an $80 billion industry by 2025. Types of AR 1. Phone: - Marker based - Pokemon GO. It was social. 2. Headset: Hololens 3. Hologram: this is what they specialize in. This drives an experience. They did a...
read moreMadTech: The Convergence of MarTech and AdTech, Digital Summit Denver 2017
How a DMP helps campaign performance. By Katie Wheeler @kbwheeler of Mapp at Digital Summit Denver. Benefits of Technology Integration Source: Forrester, A More Perfect Union: AdTech and MarTech Convergence will Revolutionize Marketing. DMP definition (Data...
read moreDigital Summit Denver 2017 Keynote Seth Godin
Key Takeaways from Digital Summit Denver 2017 Keynote by Seth Godin. Don't interrupt me! We're making our metrics go up, not our impact. Assualt until they buy? But people aren't listening. We're making more clutter to make it go up and to the right. Get over it....
read moreAdWords Demographic Targeting Tips & Work-Arounds
Advertisers can now take advantage of demographic targeting in AdWords Search campaigns! This long-awaited feature helps advertisers focus their efforts on the best performing ages & genders. Demographic targeting in AdWords follows an exclusionary model, meaning...
read moreSnapchat Spectacles – How to Use and Review
How to use the Snapchat Spectacles, what are they and how well do we like them? Read on in our full review. With Snap, Inc. going public recently and their strong grip on the youth audience, it'll be a huge advertising platform going forward, which means we want to...
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What is SEO Writing: Definition and Top 10 SEO Content Writing Tips
SEO writing, in a nutshell, is aligning your content with: What a reader will find most useful What the search engines will see as indicators of meaning and value Top 10 Tips for Getting Started: Keyword frequency: As a rough rule of thumb, don't use the target...
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