PPC Digital Advertising
Our work with myMailHouse achieved these results
myMailHouse makes mailing easy
No more printing, stuffing envelopes, and licking stamps—now send mail easily from your computer.
myMailHouse serves businesses by allowing them to save time and money by getting mail sent faster, securely, and without the hassle.
Customers simply send their invoices, letters, and other mail directly from a computer to the myMailHouse facility where it’s printed, stuffed in an envelope, postage is applied, and it’s put in the mail – all within 24 hours.
Furthermore, the Earth benefits from fewer trips to buy mailing and printing supplies and by printing in their environmentally conscientious facility.
What they were up against:
With a track record in Italy, myMailHouse came to us looking for an agency that could manage help them expand in the USA after their previous agency couldn’t deliver.
They had three primary goals:
- Drive new customers at a profitable level
- Educate prospects about on how hybrid mail works
- Increase conversion rate on the website
How we helped:
We created a new advertising and customer acquisition program, including:
- New Google and Microsoft paid advertising (PPC) desktop campaigns
- Separate Mobile PPC campaigns for mobile for a different product offering
- Improved website navigation and categorization
- Landing page testing
Lots of things needed to work together.
Google & Microsoft Paid Advertising (PPC)
Pay-per-click (PPC) wasn’t converting with their prior agency, so we solved their tracking problems and created new search campaigns with new ad copy, keywords, and ad group structure for ads served on desktops.
Then we fine tuned the performance over time to make it their most profitable new traffic acquisition channel.
Separate Mobile PPC Campaigns
myMailHouse had a vastly different product offering for mobile, so we build custom campaigns for mobile to help test this mobile offering, with separate ad copy, keywords, landing pages and KPIs, leading to a large spike in conversions.
Website Navigation Changes
When we started, the website looked good and had useful content, but it wasn’t organized in an easy to use fashion. We created a new navigation structure that made for a better user experience and higher conversion rate.
Tracking, Reporting/ Analytics & Data Analysis
The client’s previous agency wasn’t able to successful track conversions, so we went to work and diagnosed the tracking outage to ensure we had accurate data upon which to make useful advertising optimizations.
Continual improvement: we increased ad conversion rates year over year.
“The Grounds for Promotion team not only delivered outstanding results for our digital advertising efforts, they were also professional, communicative, and fun to work with. Highly recommended.”
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