Flyability is a Swiss company building drones for safely operating indoors, in complex and confined spaces, and in contact with people. By allowing drones to be used safely inside cities, inside buildings, and in contact with people, it enables new interactions and services with UAVs and solves the two most critical issues of one of the fastest-growing industries: collision and injury risks.
Flyability is a passionate team of roboticists from the best universities of the world and specialists in diverse fields such as composite materials, aerodynamics, building companies, and dealing with the fun of international shipping.
What they were up against:
Flyability was looking to increase their quality of leads as well as advertise a new product launch.
- Increase the number of marketing qualified leads (MQLs) while hitting a target cost-per-MQL
- Support an upcoming product launch
- Reach targeted geographies all over the world in multiple languages
- Previous agency wasn’t hitting their goals
How we helped:
We created a strategy to reach Flyability’s global market with targeted ads on search and social.
- PPC account restructure for Google and Microsoft to reach targeted regions
- Laid groundwork to support upcoming product launch
- Social advertising campaigns
- Provided translation services for search ad copy in native language
PPC Account Restructure
We restructured Flyability’s Google and Microsoft ads accounts to reach their international market. We created campaigns for each targeted region as well as campaigns for the respective native languages.
Supporting Product Launch
To help Flyability prepare for their new product launch, we created product specific campaigns to advertise on search as well as social platforms. We also provided landing page feedback and recommendations to optimize towards conversions.
Social Advertising Campaign
We set up social lead generation campaigns on Facebook for targeted regions. We also leveraged social advertising to market and generate registrations for Flyability’s product roadshow events.
Translation Services and Ad Copy
In order to maximize reach in Flyability’s targeted regions, we translated ad copy to run additional campaigns in the region’s native language. These included English, French, German, Spanish, Italian, and Simplified Chinese.
“Grounds for Promotion is a great partner on both strategy and implementation. They truly care about our success as a company, and regularly get data from us to make sure that ROI is maximized. Our company went through multiple changes i.e team restructure, product launch, event promotions, international strategy…Through it all, they are reactive and flexible, always trying their best to help us reach our goals. The communication is always smooth, and I really enjoyed working with their team.”
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