69%
Increase in Average Monthly Lead Volume
Our work with —
Seiler Geospatial
Increasing Leads and Improving User Experience
Through Digital Advertising and SEO
Our work with Seiler Geospatial achieved these results
71%
Decrease in cost per lead
21%
Improvement in Avg. Organic Search Rank
One of the largest Authorized Trimble Distributors in the Midwest
Seiler Geospatial provides top-of-the- line product offerings for the Geospatial Industry
Seiler’s core strength is supporting the Geospatial Industry by continuously expanding and evolving to promote and educate customers on new technologies and industry trends.
They are dedicated to their clients’ success by providing the best hardware, support, and software tools that fit their specific workflows, which ensure efficiency and profitability.
What they were up against:
Seiler Geospatial was looking to increase their online presence as the top Trimble distributor in the Midwest. They also wanted to improve their overall marketing operations with a more connected workflow.
They had three primary goals:
- Generate more marketing qualified leads
- Increase organic website rankings & improve user experience
- Consolidate leads and email communications into one platform
How we helped:
We built out a new digital advertising campaign and collaborated with Seiler on SEO and marketing operations projects. This included:
- Implementing a paid Google advertising campaign (PPC)
- Conducting a full SEO audit of their three websites
- Providing ongoing SEO reporting and recommendations
- Assisting with HubSpot implementation
Lots of things needed to work together.
If you’re into the nitty gritty, devour these details.
Paid Google Advertising (PPC)
We set up a paid Google search campaign, with keywords organized by product category, to help funnel customers to the eCommerce pages and contact forms on the site. We also implemented call tracking on the site to capture contact information and sales outcomes of leads generated from our ads.
SEO Audit
We audited three of their websites and created target keyword lists, informed content strategy, and identified optimizations to improve site rankings and usability.
SEO Edits & Recommendations
Following our in-depth audit, we implemented a series of changes that addressed usability issues, improved the website loading speed, and better optimized the site to increase organic rankings. We continue to provide monthly SEO reporting and recommendations to further improve rankings and user experience on the site.
HubSpot Implementation
To improve the client’s overall marketing operations, we assisted in the implementation of HubSpot. This work included syncing contact data between HubSpot and their existing Salesforce CRM platform, as well as the creation of targeted marketing lists for email outreach.
The client was thrilled with the results.
Lead volume increased
Cost per lead decreased
Organic website traffic saw steady growth
Organic search rankings improved
Continual improvement: we increased ad conversion rates year after year.
44%
Conversion Growth, YR 1
19%
Conversion Growth, YR 2
19%
Conversion Growth, YR 3
“Great attention to detail on our SEM and SEO projects. Responsive and open to learning everything about your business, so you can get the results you want and need!”
You can celebrate incredible results too.
We’ll start by talking about what you’re up against, then we’ll plan, build, and optimize a winning campaign.
Plan
We’ll start by understanding your goals and assessing your current setup, then design a strategy that blends a proven formula with captivating creative.
Build
Once we have a plan, we’ll work with your creatives or ours to bring your campaign to life, with intentionality, down to the last detail.
Optimize
After we launch, we’ll analyze performance and fine-tune to achieve optimal results, keeping you confidently in the know every step of the way.
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