Our work with —

Trimble Field Technology

Increasing Lead Generation Through Search and Social Advertising

Our work with Trimble Field Technology achieved these results

2,200+
LEADS GENERATED
132%
INCREASE IN MONTHLY LEADS
49%
REDUCTION IN COST PER LEAD
Field Solutions for Building Construction

Trimble’s field technology solutions unlock the potential of constructability by fully leveraging information throughout all phases of a construction project.

Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds. 

Positioning-centric information is changing the way people, businesses and governments work throughout the world. By applying Trimble’s advanced positioning solutions, users have seen productivity increases and safety improvements.

What they were up against:

Trimble Field Technology had been working with another advertising agency and had struggled to see the performance they were looking for. They had four primary goals:

  1. Generate more leads while driving cost-per-lead (CPL) down
  2. Lower the fees they were paying to an agency
  3. Access consistent reporting that the sales team could understand
  4. More flexibility to rotate advertising creative

How we helped:

Our team worked with Trimble Field Technology to provide the right price point, consistent reporting, and the overall flexibility they needed. Along with that, we created a plan to drive the results they were looking for. This included:

  • Strategizing with the client on a new creative approach
  • Introducing and adjusting targeting methods
  • Restructuring the Google Ads account
  • Implementing ads on Facebook

 

Lots of things needed to work together.

If you’re into the nitty gritty, devour these details.

A Fresh Creative Approach

We started by using a more appealing offer. Then we utilized existing imagery and videos from the client in order to get the ads live quickly and on-budget. We also implemented a new format of ad in LinkedIn and Facebook. All of these changes increased lead volume and conversion rate.

Introducing and Adjusting Targeting Methods

The new targeting methods we introduced included job title targeting, contact list uploads, as well as utilizing a trusted third party data provider.

Restructuring Google Ads Account

We restructured their Google Ads account to make campaigns more granular so that the ad copy was more focused on specific keywords. We also implemented a new ad element that was in beta with Google, that benefited the campaign’s click-through-rate.

Implementing Ads on Facebook

We used much of the same creative and targeting methods from LinkedIn to create similar ads across Facebook, introducing very little additional cost to the client. Since then, Facebook has become our most successful platform, with a CPL 54% lower than the other platforms in use over the last 6 months.

The client was thrilled with the results.

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Lead volume increased
green check mark
Cost per lead decreased
green check mark
Agency fees decreased
  • Cost Per Lead improving with Grounds for Promotion

Continual improvement: we increased ad conversion rates year over year.

78%
AVG. MONTHLY LEAD GROWTH, BY END OF YR 1
83%
AVG. MONTHLY LEAD GROWTH, SO FAR IN YR 2
“Grounds for Promotion has consistently delivered quality leads across several of our key product categories. They are also always willing to test new creative and emerging features within each ad platform. The results have been great!”
Barbara Miller
— Barbara Miller, Director of Global Marketing Communications at Trimble - Field Technology

You can celebrate incredible results too.

We’ll start by talking about what you’re up against, then we’ll
plan, build, and optimize a winning campaign.
icon to represent planning

Plan

We’ll start by understanding your goals and assessing your current setup, then design a strategy that blends a proven formula with captivating creative.
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Build

Once we have a plan, we’ll work with your creatives or ours to bring your campaign to life, with intentionality, down to the last detail.
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Optimize

After we launch, we’ll analyze performance and fine-tune to achieve optimal results, keeping you confidently in the know every step of the way.
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