Recovering from a BIG downturn: Interest rates going up in 2022 caused a ton of marketing budgets to get slashed, so in Q1 2023 things went way down. It was wild how many just projects disappeared overnight – poof! BUT, we hung tough and now we’re busier than ever. And more than one client who … Continued
Here are the primary, human created takeaways from the Google SEO Docs Leak, all based on this post by Rand Fishkin. I, Jonathan, did summarization, reordering, edits, the top 3 ranking, and additions (mostly what’s in parens) of my own. Top 3 Takeaways Navboost, i.e. Google Chrome clickstream data is more important than previously thought. … Continued
It’s great to start 2024 with GFP being awarded as has having had one of the state’s top 50 ad ideas in 2023. Client: The Postman’s Knock, is on a mission to teach the world how to create stunning calligraphy and watercolor art. But how do you compete in a right click, voice activated, … Continued
Since its debut in October 2020, GA4 has become the default analytics version for new Google Analytics accounts. Here’s what you need to know: Executive Summary Why is GA4 being introduced? To track behavior across different devices and apps and to be privacy-compliant once cookies go away. Do I need to change to GA4? … Continued
We’re thrilled to announce that Jonathan was appointed to the board of directors of Community Food Share! They donate about 1 million pounds of food a month, which is enough to feed 10,000 people all their meals for a month. Here’s to helping end hunger in Boulder and Broomfield Counties, something that’s needed more than ever … Continued
Digital Summit Denver 2023 is back and the promo code is GFP250. That will save you save you $250 off any ticket level! (It’s not an affiliate code, we don’t make anything off you using this even though it’s got our initials in it). The $250 coupon code is confirmed as working and 5x better than … Continued
Comments, likes and shares on ads are very valuable as social proof, so it’s helpful to be able to not spread them out when you want to duplicate your ad to run separately across different audiences. This technique will show you how to: Share / aggregate / combine the social proof across ads, i.e. if … Continued
We aim to give our clients “Grounds for Promotion,” i.e. results to good that they’ll deserve a promotion at work. And great news: It worked! A promotion at work occurred: 1. From our amazing dental/vision/orthodontic client, after working at her company and with us for a year, the Director of Marketing got offered a CMO … Continued
Advertisers can now take advantage of demographic targeting in AdWords Search campaigns! This long-awaited feature helps advertisers focus their efforts on the best performing ages & genders. Demographic targeting in AdWords follows an exclusionary model, meaning that all ages and genders are targeted by default. Buckets of people can then be excluded based on their age or … Continued