In a short period of time, work with many stakeholders to affordably drive event registrations for a large number of events: NYC Triathlon, Leadville 100 Run/MTB/Camps, 13.1, Esprit de She, Turkey Day.
- Work with stakeholders on site
- Test multiple ad channels including: Adwords, YouTube, Pinterest, Facebook, and Trade Desk
- Quickly adapt to best performing channels with rapid reporting
We ran ads across multiple channels including Facebook.
We got creative, creating pins and Pinterest advertising to get the word out and get people excited.
We promoted videos that showed off the events, building interest and anticipation.
We created an advertising strategy that included leveraging branded-searches to upsell clients who missed the main event drawing.
– Courtney Touchstone, Marketing Manager Leadville Race Series