Display Advertising

Display, or banner advertising can help you drive:

• Awareness
• Engagement
• Website traffic
• Conversions/Leads/Sales

 

Stages of the funnel to use display:

• Prospecting: Find the right audience based on
  • Third party behavioral data such as people shopping for travel
  • Target the right websites either contextually, through ad networks, or through direct publisher buys
• Nurturing: Make an offer to get past website visitors or email prospects to come back and buy
• Re-engage past customers for cross-sell or re-sell

 

Targeting Capabilities

• Physical addresses: we can use your postal mailing lists to target specific households
• Email address: we can use your email lists to target specific sets of people
• Contextual browsing: websites related to your product or service
• Specific websites: either direct publisher buys or buying on multiple sites at once through an ad network
• Data on age, gender, interests, geography, income, interests and many other data segments