Display Advertising
Web Advertising Outside of Facebook, Google and LinkedIn
- Awareness
- Engagement
- Website traffic
- Conversions/Leads/Sales
Stages of the funnel to use display:
- Prospecting: Find the right audience based on
- Third party behavioral data such as people shopping for travel
- Target the right websites either contextually, through ad networks, or through direct publisher buys
- Nurturing: Make an offer to get past website visitors or email prospects to come back and buy
- Re-engage past customers for cross-sell or re-sell
Targeting Capabilities
- Physical addresses: we can use your postal mailing lists to target specific households
- Email address: we can use your email lists to target specific sets of people
- Contextual browsing: websites related to your product or service
- Specific websites: either direct publisher buys or buying on multiple sites at once through an ad network
- Data on age, gender, interests, geography, income, interests and many other data segments
