How a DMP helps campaign performance. By Katie Wheeler @kbwheeler of Mapp at Digital Summit Denver.
Benefits of Technology Integration
Source: Forrester, A More Perfect Union: AdTech and MarTech Convergence will Revolutionize Marketing.
Use Case #1, personalize cross channel content with DMP audience data
Use Case #3
Upsell and Cross-Sell Products
A DMP can create Facebook audiences in an automated fashion.