How a DMP helps campaign performance. By Katie Wheeler @kbwheeler of Mapp at Digital Summit Denver.

Benefits of Technology Integration

Benefits of Technology Integration of AdTech and MarTech

Source: Forrester, A More Perfect Union: AdTech and MarTech Convergence will Revolutionize Marketing.

 

DMP definition (Data Management Platform): A platform to collect and analyze all customer data. Also it will help you target those customers.
Understanding a DMP

Use Case #1, personalize cross channel content with DMP audience data

personalize cross channel content with DMP audience data

MarTech Solution

 

Use Case #3
Upsell and Cross-Sell Products

Upsell and Cross-Sell Products

Solution to Upsell and Cross-Sell Using DMP

A DMP can create Facebook audiences in an automated fashion.