Selling on Amazon Tips

“Should I sell products on Amazon?” It is a question every merchant must ask themselves these days. After all, Amazon is the largest marketplace the world has ever known. The answer is complicated, and often involves some risk. Below you will find some...

AdWords Demographic Targeting Tips & Work-Arounds

Advertisers can now take advantage of demographic targeting in AdWords Search campaigns! This long-awaited feature helps advertisers focus their efforts on the best performing ages & genders. Demographic targeting in AdWords follows an exclusionary model, meaning...