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Our Clients’ Results Speak for themselves
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Our Clients’ Results Speak for themselves
More client resultsPartner Certifications
A bunch of cool brands trust us —
A bunch of cool brands trust us —
Our work with Hero achieved these results
Most importantly, more kiddos were able to access exceptional care.
When you work with us
Excellence
Efficiency
Integrity
Precision
Clarity
Fair Pricing
It’s our thing to treat our clients, team members, and planet with love.
How can we help your business grow?
When you work with us
Excellence
Efficiency
Integrity
Precision
Clarity
Fair Pricing
It’s our thing to treat our clients, team members, and planet with love.
How can we help your business grow?
Our team
Jonathan Sackheim
Founder & General Manager
Marc Coty
Account Manager and Media Buyer
Kim
Creative
Sam Kjome
Account Manager and Media Buyer
Taylor
Strategist, Content Planner, Copywriter
Steve
Web Developer
Template Gallery
Lots of things needed to work together.
Google & Microsoft Paid Advertising (PPC)
Pay-per-click (PPC) can get unruly without proper management, so we were careful to dial in our campaigns with a goal to decrease Hero’s cost per lead.
We started by testing with geo-targeted search campaigns across 27 offices, 20 cities, and 5 states. Then, we optimized them over time by testing creative copy and leveraging bidding tactics around the time of day, day of the week, device, gender, income, and language. Our highly successful campaigns helped them expand from 27 to 40 locations!
Facebook & Instagram Paid Advertising
Users interact with advertising differently on social than on any other platform, so we carefully constructed campaigns that were relevant to a precise audience. We curated that audience by remarketing to those who had visited a Hero site previously and by using criteria defined by look-alike prospecting, demographics, location, and income level.
We tested and optimized for all available ad formats, including Facebook feed, Instagram story and carousel, and lead forms.
Display
We utilized display ads to fuel the patient funnel.
We started by retargeting those who had visited a Hero site previously or who were part of an existing email list. Then, we began prospecting through targeting by demographics and geo-fencing with deep geographic and creative granularity. That way, performance data could be collected at both the ad size and theme level.
SEO
One of the most effective ways to attract new patients is to show up on paid, organic, and local ad results, so we set out to own the search engine results page (SERP).
We accomplished this through both on-site and off-site SEO tactics, including making the website user- and Googlebot-friendly, building high-quality links, and growing quality content on the site. We followed through with monthly reporting on rankings, traffic, links, conversion, crawl errors, and competitive SEO data to ensure things were working like they should.
Additionally, we provided recommendations in the areas of schema improvements, link-building initiatives, guest blog posting, local optimization, and strategic content planning and execution to further optimize results.
Lots of things needed to work together.
Google & Microsoft Paid Advertising (PPC)
Pay-per-click (PPC) can get unruly without proper management, so we were careful to dial in our campaigns with a goal to decrease Hero’s cost per lead.
We started by testing with geo-targeted search campaigns across 27 offices, 20 cities, and 5 states. Then, we optimized them over time by testing creative copy and leveraging bidding tactics around the time of day, day of the week, device, gender, income, and language. Our highly successful campaigns helped them expand from 27 to 40 locations!
Facebook & Instagram Paid Advertising
Users interact with advertising differently on social than on any other platform, so we carefully constructed campaigns that were relevant to a precise audience. We curated that audience by remarketing to those who had visited a Hero site previously and by using criteria defined by look-alike prospecting, demographics, location, and income level.
We tested and optimized for all available ad formats, including Facebook feed, Instagram story and carousel, and lead forms.
Display
We utilized display ads to fuel the patient funnel.
We started by retargeting those who had visited a Hero site previously or who were part of an existing email list. Then, we began prospecting through targeting by demographics and geo-fencing with deep geographic and creative granularity. That way, performance data could be collected at both the ad size and theme level.
SEO
One of the most effective ways to attract new patients is to show up on paid, organic, and local ad results, so we set out to own the search engine results page (SERP).
We accomplished this through both on-site and off-site SEO tactics, including making the website user- and Googlebot-friendly, building high-quality links, and growing quality content on the site. We followed through with monthly reporting on rankings, traffic, links, conversion, crawl errors, and competitive SEO data to ensure things were working like they should.
Additionally, we provided recommendations in the areas of schema improvements, link-building initiatives, guest blog posting, local optimization, and strategic content planning and execution to further optimize results.
Get a Google guru.
“GFP is a smart, forward-thinking, customer-focused agency. They are consistently committed to their clients’ KPIs, and remain nimble by keeping an interest in adopting new features and strategies.”
“The GFP team were integral through every step of the our new brand launch. They also showed tremendous leadership against an incredibly ambitious timeline and we couldn’t have been happier with our results.”
“The Grounds for Promotion team were integral through every step of our new brand launch. In addition to the exception digital work we’ve known them to do over the many years of working together, they also showed tremendous leadership in their engagement of a greater branding and strategy team and ensured that project management happened against an incredibly ambitious timeline. We couldn’t have been happier with our results.”
“We’ve worked with Grounds for Promotion for many years and they continue to produce results. They are an important partner in driving quality traffic to our website.”
“We have partnered with Grounds for Promotion for years. They provide a positive ROI on spends and have optimized our digital marketing across numerous channels. From display to social to analytics, there is no one else we trust!”
“Grounds for Promotion is a smart, forward-thinking, customer-focused agency. They are consistently committed to their clients’ KPIs, and remain nimble by keeping an interest in adopting new features and strategies in a way that makes good business sense. Their passion for digital marketing is tangible and contagious, and I always look forward to my calls with them.”
You can celebrate incredible results too.
Let’s start with a no-pressure conversation.
When you’re ready, here’s what you can expect:
We do the right thing.
We show all our cards.
We don’t trap you.
We plan, design, and fully manage digital ad campaigns
We do the right thing.
We show all our cards.
We don’t trap you.
Let’s see if we’re a match.
If we think it’s a long shot, we’ll be the first to say “no”.
Are we a match?
Here’s a quick check:
You
Your Goal
Your Budget
(for advertising related projects).
The strategy worked like a charm.
Template Tabs
— Our premier service —
Online Advertising
Nothing feels more daunting then trying to navigate the uncertain waters of highly complex online ad platforms.
We’ll help you leverage pay-per-click, social media, and display advertising to drive quality leads and steady sales.
A PEAK AT THE INGREDIENTS OF OUR SECRET SAUCE
- We are PPC masters with 17+ years in the trenches. We’re part of an elite group of Google Premier Partners and hold every Google certification available: search, mobile, video, display advertising, shopping, and Google analytics.
- We understand the unique complexities of digital marketing and know how to reach the right audience, create platform-specific ad formats, and run promotions that target, engage, and deliver.
- We don’t do one-size-fits-all campaigns. Your campaign is customized for your business, whether that’s by geographic locations, product groups, or stages of the marketing funnel.
- We do everything for you, from keyword research, ad text writing and testing, landing page optimization, account structuring, best-in-class reporting and transparency with full ROI information, optimization of bids, day of week, time of day, and more.
- We charge based on the work that we do, not how much you spend. Because we’re big on trust, we want to be transparent about our fees and usually charge a flat fee based on the number of ad channels. When we say you should spend more on your ads, it’s because it’s true, not because we’ll make more money.
Campaign Strategy
If your goals feel fuzzy and your strategy
seems vague, we get it!
We’ll help you —
- Set achievable goals based on an evaluation of your wants, your resources, and the market.
- Dial in a strategy tailored to your product/service and your audience.
- Adjust & fine-tune based on new data and feedback.
The result? Leads that flow and sales that soar.
SEO
If creating an effective SEO strategy seems mystifying, you’re not alone.
Our SEO specialists will help create a clear strategy to increase your leads and sales by driving organic and referral traffic to your site and enhancing engagement once they arrive.
Account-Based Marketing
It’s easy to feel stuck, wondering how to drive account expansion and engagement while putting the petal to the metal on your B2B pipeline.
Analytics are built into our DNA, so we’ll look at everything. Our ABM strategists will then help you focus time and resources on the right accounts and increase pipeline velocity and close rate of high-value deals.
RRRRRROI starts here.
Plan
We’ll start by understanding your goals and assessing your current setup, then design a strategy that blends a proven formula with captivating creative.
Build
Once we have a plan, we’ll work with
your creatives or ours to bring your campaign to life, with intentionality,
down to the last detail.
Optimize
After we launch, we’ll analyze performance and fine-tune to achieve optimal results, keeping you confidently in the know every step of the way.
LET’S TALK ABOUT YOUR GOALS.
Snack-size bites of trending digital marketing news —
Just the good stuff, summed up for you.
Hero is an awesome brand.
They have helped more than one million children get the care they deserve.
Hero Practice Services is a healthcare practice management company focused on overseeing and supporting high-quality dental, vision, and orthodontic offices that specialize in pediatric patients.
In particular, Hero supports offices that provide care to underserved communities across the United States. In other words, they’re the best.
You want to generate
more leads and more sales.
In order to do that, you need to hire a digital ad agency that, well —actually delivers. But, finding a partner worthy of your trust can feel like finding a needle in a haystack.
Whether you’ve already tried an agency that fell flat or you’re investing in one for the first time, it’s natural to be apprehensive about trusting so much to an external team.
Hiring an agency shouldn’t feel so risky.
How we help.
As a boutique agency, we’re hands-on with every client. That means you’ll receive a high level of service and the assurance that the person managing your account not only knows what’s going on with it but knows exactly how it’s performing.
WE PRIMARILY FOCUS OUR EFFORTS ON FOUR AREAS:
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Campaign strategy
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Online advertising
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SEO
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Account-based marketing
But, we do other stuff, too — just browse our services.
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In the intricate, ever-changing world of digital marketing, it’s hard to know who you can count on.
With 20 years experience and a laser-focused team, we’ll help you optimize and implement a digital marketing plan that will connect with your audience, increase sales, and grow your business.
What they were up against:
With dozens of locations and a hodgepodge of digital marketing strategies and tracking, Hero came to us looking for an agency that could manage their complex and evolving needs — with excellence.
They had three primary goals:
- Acquire new patients across all their practices
- Streamline their digital marketing initiatives
- Get a handle on location-specific tracking
How we helped:
We developed a comprehensive strategy for driving new patient growth, including:
- Google and Microsoft paid advertising (PPC)
- Facebook and Instagram paid advertising
- Display advertising
- SEO
- Local directories
- Tracking, reporting, analytics, & data analysis
Nothing feels more daunting then trying to navigate the uncertain waters of highly complex online ad platforms.
We’ll help you leverage pay-per-click, social media, and display advertising to drive quality leads and steady sales.
A PEAK AT THE INGREDIENTS OF OUR SECRET SAUCE
- We are PPC masters with 17+ years in the trenches. We’re part of an elite group of Google Premier Partners and hold every Google certification available: search, mobile, video, display advertising, shopping, and Google analytics.
- We are PPC masters with 17+ years in the trenches. We’re part of an elite group of Google Premier Partners and hold every Google certification available: search, mobile, video, display advertising, shopping, and Google analytics.
- We are PPC masters with 17+ years in the trenches. We’re part of an elite group of Google Premier Partners and hold every Google certification available: search, mobile, video, display advertising, shopping, and Google analytics.
- We are PPC masters with 17+ years in the trenches. We’re part of an elite group of Google Premier Partners and hold every Google certification available: search, mobile, video, display advertising, shopping, and Google analytics.
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Campaign strategy
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Online advertising
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SEO
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Account-based marketing
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