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Normal: Our Work

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Multi-Location Marketing
Hero achieved
64% new patient growth
How we did it
US Expansion with PPC
Drove a 96% increase
in new customer sign-ups
How we did it
How we did it

Our Clients’ Results Speak for themselves

More client results

Small: Our Clients’ Results Speak

Small: Lorem ipsum is placeholder text commonly used in the graphic, print.
Multi-Location Marketing
Hero achieved
64% new patient growth
How we did it
US Expansion with PPC
Drove a 96% increase
in new customer sign-ups
How we did it
Large: Lorem Ipsum

Large: Our Clients’ Results Speak

Large: Lorem ipsum is placeholder text commonly used in the graphic, print.
Multi-Location Marketing
Hero achieved
64% new patient growth
How we did it
US Expansion with PPC
Drove a 96% increase
in new customer sign-ups
How we did it
How we did it

Our Clients’ Results Speak for themselves

More client results

Partner Certifications

Google Partner
Microsoft Partner
HubSpot Partner

A bunch of cool brands trust us —

Adoption Options
BasicOps
Colorado Gives
Community First
DeleteMe
Hero Practice Services
Seiler
USA Swimming

A bunch of cool brands trust us —

Adoption Options
BasicOps
Colorado Gives
Community First
DeleteMe
Hero Practice Services
Seiler
USA Swimming

Our work with Hero achieved these results

64%
New Patient Growth
22%
Reduction in Cost Per Lead
XX%
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How did we do it? Read on to find out!

Most importantly, more kiddos were able
to access exceptional care.

64%
New Patient Growth
22%
Reduction in Cost Per Lead
XX%
Placeholder

When you work with us

We create and manage detail ad campaigns with —
Excellence
We go above and beyond to give top-shelf service without cutting corners.
Efficiency
We make the most of your budget to create exceptional results.
Integrity
Being honest and straightforward is more important to us than money.
Precision
Details matter, all the way from our creative strategy to a timely delivery.
Clarity
You’ll always be in the know and have clear and frequent updates.
Fair Pricing
You’ll gain access to world-class skill at a reasonable rate.
It’s our thing to treat our clients, team members, and planet with love.
How can we help your business grow?
Schedule a free consult

When you work with us

We create and manage detail ad campaigns with —
Excellence
We go above and beyond to give top-shelf service without cutting corners.
Efficiency
We make the most of your budget to create exceptional results.
Integrity
Being honest and straightforward is more important to us than money.
Precision
Details matter, all the way from our creative strategy to a timely delivery.
Clarity
You’ll always be in the know and have clear and frequent updates.
Fair Pricing
You’ll gain access to world-class skill at a reasonable rate.
It’s our thing to treat our clients, team members, and planet with love.
How can we help your business grow?
Schedule a free consult

Our team

We’re obsessed with digital marketing that helps businesses succeed, while making the world a little better in the process.
Jonathan Sackheim
Jonathan Sackheim

Founder & General Manager

Loves helping clients solve marketing problems and get results. He shines when collaborating with the team to find creative solutions to complex problems.
More about Jonathan

Jonathan has 19 years digital marketing experience across agency and client-side roles, producing measurable results for small, medium, and large B2B and B2C brands, such as USA Swimming, Trimble, Lifetime Fitness, YMCA of Metro Denver, Red Robin, Jenny Craig, and Dish Network.

Marc Coty
Marc Coty

Account Manager and Media Buyer

Digital marketing wizard with over six years of professional experience across digital, broadcast, print, and non-traditional advertising platforms.
Kim
Kim

Creative

Creative powerhouse that produces display ads, logos, and brand standards that shine above the rest. She managed a creative department that worked with top brands.
Taylor
Taylor

Strategist, Content Planner, Copywriter

Brand strategy rock star. Her skillset includes strategic messaging, content planning, and writing well-crafted copy.
Steve
Steve

Web Developer

Industry veteran who brings it all to the table with over 21 years experience in developing websites and landing pages. He’s a specialist in website SEO.

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Lots of things needed to work together.

If you’re into the nitty gritty, devour these details.

Google & Microsoft Paid Advertising (PPC)

Pay-per-click (PPC) can get unruly without proper management, so we were careful to dial in our campaigns with a goal to decrease Hero’s cost per lead.

We started by testing with geo-targeted search campaigns across 27 offices, 20 cities, and 5 states. Then, we optimized them over time by testing creative copy and leveraging bidding tactics around the time of day, day of the week, device, gender, income, and language. Our highly successful campaigns helped them expand from 27 to 40 locations!

Facebook & Instagram Paid Advertising

Users interact with advertising differently on social than on any other platform, so we carefully constructed campaigns that were relevant to a precise audience. We curated that audience by remarketing to those who had visited a Hero site previously and by using criteria defined by look-alike prospecting, demographics, location, and income level.

We tested and optimized for all available ad formats, including Facebook feed, Instagram story and carousel, and lead forms.

Display

We utilized display ads to fuel the patient funnel.

We started by retargeting those who had visited a Hero site previously or who were part of an existing email list. Then, we began prospecting through targeting by demographics and geo-fencing with deep geographic and creative granularity. That way, performance data could be collected at both the ad size and theme level.

SEO

One of the most effective ways to attract new patients is to show up on paid, organic, and local ad results, so we set out to own the search engine results page (SERP).

We accomplished this through both on-site and off-site SEO tactics, including making the website user- and Googlebot-friendly, building high-quality links, and growing quality content on the site. We followed through with monthly reporting on rankings, traffic, links, conversion, crawl errors, and competitive SEO data to ensure things were working like they should.

Additionally, we provided recommendations in the areas of schema improvements, link-building initiatives, guest blog posting, local optimization, and strategic content planning and execution to further optimize results.

Lots of things needed to work together.

If you’re into the nitty gritty, devour these details.

Google & Microsoft Paid Advertising (PPC)

Pay-per-click (PPC) can get unruly without proper management, so we were careful to dial in our campaigns with a goal to decrease Hero’s cost per lead.

We started by testing with geo-targeted search campaigns across 27 offices, 20 cities, and 5 states. Then, we optimized them over time by testing creative copy and leveraging bidding tactics around the time of day, day of the week, device, gender, income, and language. Our highly successful campaigns helped them expand from 27 to 40 locations!

Facebook & Instagram Paid Advertising

Users interact with advertising differently on social than on any other platform, so we carefully constructed campaigns that were relevant to a precise audience. We curated that audience by remarketing to those who had visited a Hero site previously and by using criteria defined by look-alike prospecting, demographics, location, and income level.

We tested and optimized for all available ad formats, including Facebook feed, Instagram story and carousel, and lead forms.

Display

We utilized display ads to fuel the patient funnel.

We started by retargeting those who had visited a Hero site previously or who were part of an existing email list. Then, we began prospecting through targeting by demographics and geo-fencing with deep geographic and creative granularity. That way, performance data could be collected at both the ad size and theme level.

SEO

One of the most effective ways to attract new patients is to show up on paid, organic, and local ad results, so we set out to own the search engine results page (SERP).

We accomplished this through both on-site and off-site SEO tactics, including making the website user- and Googlebot-friendly, building high-quality links, and growing quality content on the site. We followed through with monthly reporting on rankings, traffic, links, conversion, crawl errors, and competitive SEO data to ensure things were working like they should.

Additionally, we provided recommendations in the areas of schema improvements, link-building initiatives, guest blog posting, local optimization, and strategic content planning and execution to further optimize results.

Get a Google guru.

Grounds for Promotion is trained and certified by Google as part of an elite group of Premier Partners. This means we’re among the top agencies that meet rigorous requirements in performance, spend, and certifications.
“GFP is a smart, forward-thinking, customer-focused agency. They are consistently committed to their clients’ KPIs, and remain nimble by keeping an interest in adopting new features and strategies.”
Kelley Maloney
— Kelley Maloney, Agency Account Manager, Google
“The GFP team were integral through every step of the our new brand launch. They also showed tremendous leadership against an incredibly ambitious timeline and we couldn’t have been happier with our results.”
Allison Howard – 2
— Allison Howard, Hero Practice Services
“The Grounds for Promotion team were integral through every step of our new brand launch. In addition to the exception digital work we’ve known them to do over the many years of working together, they also showed tremendous leadership in their engagement of a greater branding and strategy team and ensured that project management happened against an incredibly ambitious timeline. We couldn’t have been happier with our results.”
Allison Howard – 2
— Allison Howard, Hero Practice Services
Cody Cooper
Cody Cooper
VP of Geospatial Marketing at Trimble
E
Erika Signorella
Chicago Vibrator Products
Jacob Grosser
Jacob Grosser
USA Swimming
Kelley Maloney
Kelley Maloney
Google

They continue to produce results

“We’ve worked with Grounds for Promotion for many years and they continue to produce results. They are an important partner in driving quality traffic to our website.”

They are truly invested in our company’s success

“We have worked with GFP for 5 years and we are consistently breaking records for website visitors. They have been a fundamental part of our online success and we highly recommend them as a partner to your business.”

From display to social to analytics, there is no one else we trust

“We have partnered with Grounds for Promotion for years. They provide a positive ROI on spends and have optimized our digital marketing across numerous channels. From display to social to analytics, there is no one else we trust!”

Their passion for digital marketing is tangible and contagious

“Grounds for Promotion is a smart, forward-thinking, customer-focused agency. They are consistently committed to their clients’ KPIs, and remain nimble by keeping an interest in adopting new features and strategies in a way that makes good business sense. Their passion for digital marketing is tangible and contagious, and I always look forward to my calls with them.”
“We’ve worked with Grounds for Promotion for many years and they continue to produce results. They are an important partner in driving quality traffic to our website.”
Cody Cooper
VP of Geospatial Marketing at Trimble
Cody Cooper
“We have worked with GFP for 5 years and we are consistently breaking records for website visitors. They have been a fundamental part of our online success and we highly recommend them as a partner to your business.”
Erika Signorella
Chicago Vibrator Products
“We have partnered with Grounds for Promotion for years. They provide a positive ROI on spends and have optimized our digital marketing across numerous channels. From display to social to analytics, there is no one else we trust!”
Jacob Grosser
USA Swimming
Jacob Grosser
“Grounds for Promotion is a smart, forward-thinking, customer-focused agency. They are consistently committed to their clients’ KPIs, and remain nimble by keeping an interest in adopting new features and strategies in a way that makes good business sense. Their passion for digital marketing is tangible and contagious, and I always look forward to my calls with them.”
Kelley Maloney
Google
Kelley Maloney

You can celebrate incredible results too.

We’ll start by talking about what you’re up against, then we’ll plan, build, and optimize a winning campaign.
Let’s start with a no-pressure conversation.
When you’re ready, here’s what you can expect:

We do the right thing.

Our highly experienced ad specialists do what’s best, not what’s easiest. Combining artificial intelligence with human intelligence, they’ll continuously fine-tune your campaigns to achieve optimal results.

We show all our cards.

You should never doubt the return on your investment, so we customize a dashboard that shows you everything you want to see, from anywhere you want to see it, at any time of the day or night.

We don’t trap you.

Believe it or not, most ad agencies create campaigns on their ad accounts, making it painful for their clients to walk away. We think that stinks, so everything we create and all data we collect, you own.
Schedule a free consult

We plan, design, and fully manage digital ad campaigns

— with the sophistication, transparency, and results you deserve.

We do the right thing.

Our highly experienced ad specialists do what’s best, not what’s easiest. Combining artificial intelligence with human intelligence, they’ll continuously fine-tune your campaigns to achieve optimal results.

We show all our cards.

You should never doubt the return on your investment, so we customize a dashboard that shows you everything you want to see, from anywhere you want to see it, at any time of the day or night.

We don’t trap you.

Believe it or not, most ad agencies create campaigns on their ad accounts, making it painful for their clients to walk away. We think that stinks, so everything we create and all data we collect, you own.
Let’s see if we’re a match.
If we think it’s a long shot, we’ll be the first to say “no”.
Schedule a free consult
Our Work

Are we a match?

Before we go any further, let’s make sure we’re a good fit. Our team consistently helps established B2B and B2C businesses that need more fuel added to the fire. We specialize in driving leads, phone calls, chats, sign-ups, appointments, SaaS subscriptions and online purchases. Our clients spend $5k+ per month to get results.
Here’s a quick check:

You

You’re an established business
(not a new startup).

Your Goal

You want more sales through leads, calls, chats, and sign-ups, appointments, SaaS subscribers, and online purchases.

Your Budget

You have at least $5k/mo
(for advertising related projects).

The strategy worked like a charm.

Overall business results have been very successful, with strong new patient growth.
New patient calls are up significantly, year-over-year
Hero now knows how and where to spend their digital marketing budget to make the most impact
They can easily track results for each of their individual practices
The company expanded from 27 to 40 locations!

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— Our premier service —

Online Advertising

Nothing feels more daunting then trying to navigate the uncertain waters of highly complex online ad platforms.

We’ll help you leverage pay-per-click, social media, and display advertising to drive quality leads and steady sales.

A PEAK AT THE INGREDIENTS OF OUR SECRET SAUCE

  • We are PPC masters with 17+ years in the trenches. We’re part of an elite group of Google Premier Partners and hold every Google certification available: search, mobile, video, display advertising, shopping, and Google analytics.
  • We understand the unique complexities of digital marketing and know how to reach the right audience, create platform-specific ad formats, and run promotions that target, engage, and deliver.
  • We don’t do one-size-fits-all campaigns. Your campaign is customized for your business, whether that’s by geographic locations, product groups, or stages of the marketing funnel.
  • We do everything for you, from keyword research, ad text writing and testing, landing page optimization, account structuring, best-in-class reporting and transparency with full ROI information, optimization of bids, day of week, time of day, and more.
  • We charge based on the work that we do, not how much you spend. Because we’re big on trust, we want to be transparent about our fees and usually charge a flat fee based on the number of ad channels. When we say you should spend more on your ads, it’s because it’s true, not because we’ll make more money.

Campaign Strategy

If your goals feel fuzzy and your strategy
seems vague, we get it!

We’ll help you —

  • Set achievable goals based on an evaluation of your wants, your resources, and the market.
  • Dial in a strategy tailored to your product/service and your audience.
  • Adjust & fine-tune based on new data and feedback.

The result? Leads that flow and sales that soar.

SEO

If creating an effective SEO strategy seems mystifying, you’re not alone.

Our SEO specialists will help create a clear strategy to increase your leads and sales by driving organic and referral traffic to your site and enhancing engagement once they arrive.

What you can expect
  • Audit your SEO to determine what should be fixed in what order and optimize your SEO going forward so you don’t miss any leads or sales.
  • Help you gain a competitive advantage through rock-solid organic rankings, something that new competitors can’t create overnight.
  • Create ongoing SEO campaigns to generate content and links that continue to improve your website traffic.
  • Lock in local SEO results by improving your website’s presence within directories like Google My Business, Yelp, and others, while ensuring your listings are owned by you, not a directory platform.

A LITTLE BIT ABOUT OUR APPROACH —

We use all data sources possible, especially paid search data, which is an excellent source of info about keyword effectiveness.

We pick our battles and uncover opportunities that can be implemented for short-term, medium-term, and long-term timelines to position you for maximum success.

We look at the full spectrum of ranking factors, not just the typical ones. For example, social signals, local SEO, and mobile friendliness are newer elements that we carefully examine.

We’re proud to have performed SEO in the Boulder/Denver area and further afield for JennyCraig.com, Curves.com, CorePowerYoga.com, RedRobin.com, Zayo.com, and many more.

Here’s an example of a successful SEO Project for a Denver firm. {LINK}

Account-Based Marketing

It’s easy to feel stuck, wondering how to drive account expansion and engagement while putting the petal to the metal on your B2B pipeline.

Analytics are built into our DNA, so we’ll look at everything. Our ABM strategists will then help you focus time and resources on the right accounts and increase pipeline velocity and close rate of high-value deals.

Read More

We’ll tailor a plan to help you with consulting and strategy, sales enablement, and marketing/advertising engagement that targets select accounts. That way, you can get unstuck, know which accounts to pursue and how to pursue them, and ultimately — celebrate incredible ROI.

 

HERE’S OUR FOCUS:

Consulting/Strategic Alignment

  • Clarification of ABM objectives, strategic account selection, and marketing/sales alignment
  • Technical assessment and sourcing recommendations
  • Quick Start to Maturity Model (ABM step-by-step ramp-up process)

Sales Enablement

  • Orchestration of plays
  • Playbook and content development

Marketing/Advertising Engagement Targeting Select Accounts

  • Display and video ads
  • LinkedIn Ads
  • Paid-search and paid-social with an ABM lens
  • Content creation and syndication across channels
  • Conversion rate optimization
  • Integrate sales and marketing teams
  • Track and optimize marketing initiatives for performance and return

RRRRRROI starts here.

When Grounds for Promotion joins your company, we work to earn every month’s engagement — and then some.
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Plan

We’ll start by understanding your goals and assessing your current setup, then design a strategy that blends a proven formula with captivating creative.

Build

Once we have a plan, we’ll work with
your creatives or ours to bring your campaign to life, with intentionality,
down to the last detail.

Optimize

After we launch, we’ll analyze performance and fine-tune to achieve optimal results, keeping you confidently in the know every step of the way.

LET’S TALK ABOUT YOUR GOALS.

Snack-size bites of trending digital marketing news —

Just the good stuff, summed up for you.

Every quarter, we deliver up a summary of the new, the absurd, and the hidden gems of the digital marketing world with our take on what matters most to you. We sift through the headlines and comb the interwebs so that you don’t have to.

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Hero is an awesome brand.

They have helped more than
one million children get the
care they deserve.

Hero Practice Services is a healthcare practice management company focused on overseeing and supporting high-quality dental, vision, and orthodontic offices that specialize in pediatric patients.

In particular, Hero supports offices that provide care to underserved communities across the United States. In other words, they’re the best.

You want to generate
more leads and more sales.

In order to do that, you need to hire a digital ad agency that, well —actually delivers. But, finding a partner worthy of your trust can feel like finding a needle in a haystack.

Whether you’ve already tried an agency that fell flat or you’re investing in one for the first time, it’s natural to be apprehensive about trusting so much to an external team.

Hiring an agency shouldn’t feel so risky.

How we help.

As a boutique agency, we’re hands-on with every client. That means you’ll receive a high level of service and the assurance that the person managing your account not only knows what’s going on with it but knows exactly how it’s performing.

WE PRIMARILY FOCUS OUR EFFORTS ON FOUR AREAS:

  • Campaign strategy

  • Online advertising

  • SEO

  • Account-based marketing

But, we do other stuff, too — just browse our services.

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In the intricate, ever-changing world of digital marketing, it’s hard to know who you can count on.

With 20 years experience and a laser-focused team, we’ll help you optimize and implement a digital marketing plan that will connect with your audience, increase sales, and grow your business.

What they were up against:

With dozens of locations and a hodgepodge of digital marketing strategies and tracking, Hero came to us looking for an agency that could manage their complex and evolving needs — with excellence.

They had three primary goals:

  1. Acquire new patients across all their practices
  2. Streamline their digital marketing initiatives
  3. Get a handle on location-specific tracking

 

How we helped:

We developed a comprehensive strategy for driving new patient growth, including:

  • Google and Microsoft paid advertising (PPC)
  • Facebook and Instagram paid advertising
  • Display advertising
  • SEO
  • Local directories
  • Tracking, reporting, analytics, & data analysis

 

Nothing feels more daunting then trying to navigate the uncertain waters of highly complex online ad platforms.

We’ll help you leverage pay-per-click, social media, and display advertising to drive quality leads and steady sales.

A PEAK AT THE INGREDIENTS OF OUR SECRET SAUCE

  • We are PPC masters with 17+ years in the trenches. We’re part of an elite group of Google Premier Partners and hold every Google certification available: search, mobile, video, display advertising, shopping, and Google analytics.
  • We are PPC masters with 17+ years in the trenches. We’re part of an elite group of Google Premier Partners and hold every Google certification available: search, mobile, video, display advertising, shopping, and Google analytics.
  • We are PPC masters with 17+ years in the trenches. We’re part of an elite group of Google Premier Partners and hold every Google certification available: search, mobile, video, display advertising, shopping, and Google analytics.
  • We are PPC masters with 17+ years in the trenches. We’re part of an elite group of Google Premier Partners and hold every Google certification available: search, mobile, video, display advertising, shopping, and Google analytics.

 

  • Campaign strategy

  • Online advertising

  • SEO

  • Account-based marketing

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